;)
Product Details
Sales Rank : 3604
Language : English (Original Language) , English (Unknown) , English (Published)
Number Of Items : 1
NumberOfPages : 480
Media : Paperback
Package Dimensions (in) : 1.2 x 7.3 x 9.1
Author : Avinash Kaushik
Catagory : Book
EAN : 9788126513284
ASIN : 0470130652
Sales Rank : 3604
Language : English (Original Language) , English (Unknown) , English (Published)
Number Of Items : 1
NumberOfPages : 480
Media : Paperback
Package Dimensions (in) : 1.2 x 7.3 x 9.1
Author : Avinash Kaushik
Catagory : Book
EAN : 9788126513284
ASIN : 0470130652
Web Analytics: An Hour a Day
Other products by
(71 customer reviews)- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
List Price :
Technical Details
ISBN13: 9780470130650 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark.
| Store | Price | Buy |
|
German Grill Condition : New Condition Note : Perfect condition. Includes CD with software. Usually ships in 1-2 business days |
$14.00 You Save : $15.99(53%) |
From German Grill |
|
new_books_today Feedback Rating :
(9,539 Reviews)Condition : New Condition Note : All orders ship same business day via standard shipping (USPS Media Mail) if received by 1 PM CST. We do not ship to APO/FPO addresses. Usually ships in 1-2 business days |
$14.27 You Save : $15.72(52%) |
From new_books_today |
|
a1books Feedback Rating :
(87,893 Reviews)Condition : New Condition Note : Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Order with confidence. Code: N20100228200520R Usually ships in 1-2 business days |
$14.28 You Save : $15.71(52%) |
From a1books |
|
indoobestsellers Feedback Rating : 
(17,256 Reviews)Condition : New Condition Note : BRAND NEW Usually ships in 1-2 business days |
$16.49 You Save : $13.50(45%) |
From indoobestsellers |
|
---greatbookdeals Feedback Rating :
(38,580 Reviews)Condition : New Condition Note : Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Ships by USPS. 1+ million customers served-In business since 1986. Happy Customers is Our #1 Goal. Toll Free Support Usually ships in 1-2 business days |
$17.88 You Save : $12.11(40%) |
From ---greatbookdeals |
|
shmaddie Condition : New Condition Note : Usually ships in 1-2 business days |
$18.00 You Save : $11.99(40%) |
From shmaddie |
|
a1books Feedback Rating :
(87,893 Reviews)Condition : New Condition Note : Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: W20100228054525Y Usually ships in 1-2 business days |
$18.33 You Save : $11.66(39%) |
From a1books |
|
---superbookdeals Feedback Rating :
(46,923 Reviews)Condition : New Condition Note : Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served. Usually ships in 1-2 business days |
$18.80 You Save : $11.19(37%) |
From ---superbookdeals |
|
Amazon.com Condition : New Condition Note : This item ships for FREE with Super Saver Shipping. Usually ships in 24 hours |
$19.79 You Save : $10.20(34%) |
From Amazon.com |
|
quick_n_easy Feedback Rating :
(2,625 Reviews)Condition : New Condition Note : We do not ship to: NY, KS, KY, ND, WA, Alaska, Hawaii. For 2-3 days Priority Delivery choose Expedited Shipping option. Multiple copies available. Orders are shipped daily. Customer satisfaction is our priority. Usually ships in 1-2 business days |
$20.20 You Save : $9.79(33%) |
From quick_n_easy |
Product Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Similar Products
Customer Reviews
(71 customer reviews)
Must read for any Digital Marketer, 2010-01-30
Informative and not technically heavy going. The tone and language used make it a treat to read not a task. Has changed everything I thought knew about Web Analytics for the better and I have already used many of the authors arguments to affect positive change within my organisation. Must read!
Buy. Read. Internalize. Web Analytics - An Hour A Day, 2009-12-21
Readers new to web analytics should jump to Chapter 4 first and follow the 10/90 rule: spend 10% of your analytics budget on tools and 90% on people. Translation: Create a free Google Analytics account and gain firsthand experience, before tackling a premium web analytics solution.
Experienced web analysts will appreciate Chapter 11 about creating actionable dashboards and Chapter 14 "Turbocharge Your Web Analytics."
The 12-month format seems suboptimal in today's turbulent economic times. The vendor-independent approach made it difficult to implement and experiment with some new concepts [using Google Analytics]. Nonetheless, the depth of knowledge and insights make Web Analytics - An Hour A Day a valuable addition to your web analytics library.
Could have been better, 2009-12-07
I don't understand all of the 5-star reviews. This book isn't horrible, but it could have been much better.
The first half of the book provides background on web analytics. The second half of the book is structured as lessons that cover one or more days over the course of several months. Apparently the idea is that you can break down the learning into bite-sized chunks to be digested over a longer period of time. Each lesson is about a page or two.
This structure did more harm than good. I'd rather sit down and plow through a book like this in a couple of evenings, and then refer back to it as needed.
There is no bibliography, no suggestions for further reading except for one reference to another "An Hour a Day" title.
The writing could be dramatically improved by removing about 50% of the page count.
It's not all bad, though. Good points:
* he sticks to a focus on practical, actionable analytics
* focus on ROI
* plenty of examples
The Holy Grail for any Web Analytics Junkie, 2009-10-27
I've been promising this book review of "Web Analytics: An Hour a Day" by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I've spoken many times about Avinash and his wonderful blog "Occam's Razor" which this book being the pinnacle piece of the writings on that blog. Avinash is an analytical genus and the knowledge and experience he pours into this book are unbelievably practical, but even more important downright effective.
As I mentioned it took me six months to make it through this whole book. The problem wasn't the wealth of knowledge, but reading through it I constantly found myself stopping to take notes and try out things that are mentioned. Never have I read a book quite like this that packs so much knowledge in a way that I constantly find myself learning so much and wanting to make notes every few pages.
Web Analytics An Hour A DayAvinash really strives for this book to be able to stand the harsh test of web time (where a year is an eternity) and does a surprising good job of making it practical even as it's a few years old and will continue to be relevant going forward. The truth is this book is designed to be consumed over a long period of time as the chapters are broken down to be consumed one a month with actionable and learning assignments given throughout. The first few chapters focus on explaining how to build a successful strategy and the fundamental things you need to know about web analytics then dig right into monthly chapters starting with "Month 1: Diving Deep into Core Web Analytics Concepts" all the way through "Month 8 and Beyond: Shattering the Myths of Web Analytics". This practical tomb packs so much punch into its pages that I'm sure it will stay on my desk for a long time as a great reference piece.
Be warned that "Web Analytics: An Hour a Day" is not a casual read nor is it for someone without a hunger for numbers and data. Bottom line is that if you are truly interested in the field of Web Analytics this tomb is your Holy Grail. I've already written quite a few posts simply from the applied knowledge I've learned from this book and I think anyone that chooses to read it will no doubt come away with tons of practical nuggets themselves.
Oh and did I mention the best part is that all proceeds for this book are donated to a couple charities that Avinash has choosen! So go get your learn on and feel good about donating to a good cause by buying this piece of work that will only make you a more intelligent and better informed individual.
A powerful recommendation not just for computer users and programmers but for general business collections, 2009-09-18
Learn how to develop a web analytics strategy using a step-by-step guide by an expert who tells how to gain solid, useful information from data collection methods. From identifying valuable metrics and using the appropriately to quick-start solutions for blogs and small business websites, Web Analytics An Hour a Day, this is a powerful recommendation not just for computer users and programmers but for general business collections catering to any who gather and analyze web statistics. Very highly recommended!
(71 customer reviews) Must read for any Digital Marketer, 2010-01-30 Informative and not technically heavy going. The tone and language used make it a treat to read not a task. Has changed everything I thought knew about Web Analytics for the better and I have already used many of the authors arguments to affect positive change within my organisation. Must read!
Buy. Read. Internalize. Web Analytics - An Hour A Day, 2009-12-21 Readers new to web analytics should jump to Chapter 4 first and follow the 10/90 rule: spend 10% of your analytics budget on tools and 90% on people. Translation: Create a free Google Analytics account and gain firsthand experience, before tackling a premium web analytics solution.
Experienced web analysts will appreciate Chapter 11 about creating actionable dashboards and Chapter 14 "Turbocharge Your Web Analytics."
The 12-month format seems suboptimal in today's turbulent economic times. The vendor-independent approach made it difficult to implement and experiment with some new concepts [using Google Analytics]. Nonetheless, the depth of knowledge and insights make Web Analytics - An Hour A Day a valuable addition to your web analytics library.
Could have been better, 2009-12-07 I don't understand all of the 5-star reviews. This book isn't horrible, but it could have been much better.
The first half of the book provides background on web analytics. The second half of the book is structured as lessons that cover one or more days over the course of several months. Apparently the idea is that you can break down the learning into bite-sized chunks to be digested over a longer period of time. Each lesson is about a page or two.
This structure did more harm than good. I'd rather sit down and plow through a book like this in a couple of evenings, and then refer back to it as needed.
There is no bibliography, no suggestions for further reading except for one reference to another "An Hour a Day" title.
The writing could be dramatically improved by removing about 50% of the page count.
It's not all bad, though. Good points:
* he sticks to a focus on practical, actionable analytics
* focus on ROI
* plenty of examples
The Holy Grail for any Web Analytics Junkie, 2009-10-27 I've been promising this book review of "Web Analytics: An Hour a Day" by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I've spoken many times about Avinash and his wonderful blog "Occam's Razor" which this book being the pinnacle piece of the writings on that blog. Avinash is an analytical genus and the knowledge and experience he pours into this book are unbelievably practical, but even more important downright effective.
As I mentioned it took me six months to make it through this whole book. The problem wasn't the wealth of knowledge, but reading through it I constantly found myself stopping to take notes and try out things that are mentioned. Never have I read a book quite like this that packs so much knowledge in a way that I constantly find myself learning so much and wanting to make notes every few pages.
Web Analytics An Hour A DayAvinash really strives for this book to be able to stand the harsh test of web time (where a year is an eternity) and does a surprising good job of making it practical even as it's a few years old and will continue to be relevant going forward. The truth is this book is designed to be consumed over a long period of time as the chapters are broken down to be consumed one a month with actionable and learning assignments given throughout. The first few chapters focus on explaining how to build a successful strategy and the fundamental things you need to know about web analytics then dig right into monthly chapters starting with "Month 1: Diving Deep into Core Web Analytics Concepts" all the way through "Month 8 and Beyond: Shattering the Myths of Web Analytics". This practical tomb packs so much punch into its pages that I'm sure it will stay on my desk for a long time as a great reference piece.
Be warned that "Web Analytics: An Hour a Day" is not a casual read nor is it for someone without a hunger for numbers and data. Bottom line is that if you are truly interested in the field of Web Analytics this tomb is your Holy Grail. I've already written quite a few posts simply from the applied knowledge I've learned from this book and I think anyone that chooses to read it will no doubt come away with tons of practical nuggets themselves.
Oh and did I mention the best part is that all proceeds for this book are donated to a couple charities that Avinash has choosen! So go get your learn on and feel good about donating to a good cause by buying this piece of work that will only make you a more intelligent and better informed individual.
A powerful recommendation not just for computer users and programmers but for general business collections, 2009-09-18 Learn how to develop a web analytics strategy using a step-by-step guide by an expert who tells how to gain solid, useful information from data collection methods. From identifying valuable metrics and using the appropriately to quick-start solutions for blogs and small business websites, Web Analytics An Hour a Day, this is a powerful recommendation not just for computer users and programmers but for general business collections catering to any who gather and analyze web statistics. Very highly recommended!